About Me

Hi, I'm Gabby.

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I'm a recent graduate of the Fashion Institute with a passion for branding, consumer behavior, and creative marketing strategy. Throughout my four years of study, I developed a strong interest in understanding what makes brands memorable and how thoughtful marketing can create meaningful connections with consumers.

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My work combines creativity with strategic thinking. In my final E-Commerce Marketing course, I created a mock small business centered around the one-of-a-kind scarves I knit, developing the brand identity, online storefront, and marketing strategy from the ground up. More recently, in Brand Management, I collaborated with a team to create Monster Unleashed, a ready-to-drink alcoholic beverage extension for Monster Energy designed for the UK market. The project involved market research, product development, positioning, and branding, giving me hands-on experience building a product concept from idea to launch.

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In addition to my academic projects, my retail experience has strengthened my communication, problem-solving, and customer-focused mindset. Whether I'm analyzing consumer insights, developing a brand concept, or creating a marketing campaign, I enjoy finding ways to blend creativity with business objectives.

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This portfolio showcases a collection of projects that reflect my growth as a marketer, strategist, and creator. As I begin the next chapter of my career, I am seeking internships and full-time opportunities in New York City where I can contribute fresh ideas, continue learning, and help build brands that make an impact. Thank you for taking the time to explore my work, I hope you enjoy learning more about the projects that have shaped my journey at FIT.

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My Resume: