Advertising & Copywriting Midterm Presentation

For this collaborative project with Jordan, we developed a market research and brand analysis presentation focused on the women’s shaving and hair removal industry. The project explored market shares, key competitors, and leading products within the category, with a strong focus on brands like Gillette Venus and Procter & Gamble. I contributed to organizing industry research, analyzing sales and market share data, and designing visually engaging presentation slides that combined business analytics with creative branding. Using charts, product imagery, and modern layouts, we highlighted why Gillette Venus remains a top-performing product and how major companies maintain competitive positions in the market. This project strengthened my skills in market analysis, visual communication, teamwork, and presenting complex data in a clear and creative way.