Public Relations Final Presentation

For this project, I collaborated with Ella Demetral to develop a brand extension for one of our favorite brands, Orabella. We were drawn to the brand’s ethereal aesthetic, strong identity, and the long-lasting quality of its oil-based perfumes. After researching and analyzing the brand’s core values, target audience, and overall brand history, we created the concept for Orabella Incense as a natural extension of the brand experience. This project strengthened my collaborative and creative strategy skills while giving me experience in translating an established brand identity into a new product category in a cohesive and marketable way. Click the link to read more!