Multimedia Final Presentation

For my Multimedia Final Presentation, my partner and I analyzed Gucci’s 2022 HA HA HA campaign, a collaboration between Harry Styles and Creative Director Alessandro Michele. We explored how the campaign used storytelling, celebrity influence, and playful visual design to connect with younger luxury consumers while reinforcing Gucci’s unique brand identity.

Building on the original campaign, we developed our own strategic extensions and advertising concepts to increase engagement and expand the campaign’s reach. Our recommendations included additional social media content, experiential activations, and multimedia touchpoints that stayed true to the campaign’s whimsical aesthetic while creating new opportunities for audience interaction. Through this project, I gained experience evaluating a real-world luxury fashion campaign and applying marketing strategy, branding, and creative thinking to develop engaging extensions that supported the brand’s goals.