Creative Branding Final Presentation

My final project in my Creative Branding class challenged each student to research an existing brand and develop a new creative strategy for its future marketing and branding efforts. I was assigned Fenty Beauty, a company widely recognized for its innovative and highly successful marketing campaigns. This project pushed me creatively by requiring me to think strategically about brand identity, consumer engagement, and campaign development in a real-world context. It strengthened my ability to research target audiences, develop creative concepts, and apply branding strategies in a way that reflected the fast-paced nature of the advertising industry.